Company history
The history of Chocolat Frey AG is almost as old as that of the European chocolate industry itself. Around the middle of the nineteenth century chocolate making changed over from manual to industrial production. Chocolat Frey AG was founded in 1887 by the brothers Max and Robert Frey in Aarau. In its early days the company considerably influenced the way chocolate moved from being an exclusive indulgence for a few privileged people to being a sweet treat generally available to a wide section of the population.
In 1950 Migros took over Chocolat Frey AG and imported their existing sweets and confectionery business. In 1967 Chocolat Frey AG moved their production from Aarau to the newly constructed factory in Buchs, Canton Aargau. At the same time the existing Migros Jowa chocolate factory was integrated into Chocolat Frey AG. The following years were distinguished by a series of technical production innovations and the inclusion of sweets and chewing gum in the production programme. In 1982 Chocolat Frey AG started to export and today they are present in over 40 different countries, giving chocolate lovers everywhere the very best selection of quality confectionery.
Facts and Figures
- Chocolat Frey produces chocolate products and chewing gum and is wholly owned by the MIGROS Group.
- Its annual turnover is CHF 400 million.
- Its annual output tops 43’500 metric tons.
- Chocolat Frey has about 900 employees.
- Chocolat Frey offers more than 1’600 articles in its range of chocolate and chewing gum products.
Chocolat Frey — is number one on the Swiss chocolate market, commanding a market share of 38 % in Swiss retail trade. Is part of the MIGROS Group. With a consolidated turnover of more than CHF 20 billion a year, MIGROS is the number one Swiss retailer. The group has about 600 sales outlets in Switzerland and some 80,000 employees.
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